No traffic
You launched, shared on X, got a handful of visitors, then silence.
20-day growth experiment
You built it. Now get it traction.
A done-for-you paid acquisition campaign that drives real traffic to your product and generates the traction data you need. In 20 days.
20d
Per sprint
100%
Done for you
2x
Packages available
The problem
Building is easy now. Getting users is still brutally hard.
AI tools mean anyone can launch a product. But most founders have no acquisition strategy and no user data. Without it, you are guessing.
Wrong positioning
Your copy made sense to you. But is it landing with people who would actually pay?
No data
Without a real acquisition test, product decisions are based on guesses not signal.
No time
Running ads, writing creatives, setting up analytics. That is a full-time job.
How it works
A full growth experiment. Handed back in 20 days.
Week one
Setup and launch
Landing page or App Store review, ad creative production, analytics tracking, campaign go-live on Meta or Google.
Weeks two and three
Live optimisation
Daily monitoring, bid and budget adjustments, creative swaps based on early performance signals.
Day twenty
Traction report
Traffic summary, conversion data, messaging insights, and a clear recommendation on what to do next.
Deliverables
Real data. Not just activity.
01
Targeted traffic
Real visits or app installs from your target audience.
02
Ad creatives
Produced and tested as part of the sprint.
03
Analytics setup
Tracking configured before the campaign launches.
04
Campaign management
20 days of active optimisation included.
05
Messaging signal
Data on which copy and positioning drives results.
06
Traction report
A clear summary of performance and your recommended next move.
Packages
Choose your sprint
Both packages are fully managed. The Positioning Test Sprint adds structured A/B messaging experiments.
Growth Sprint
$1,000
A focused 20-day campaign to drive targeted traffic or installs and generate your first real acquisition data.
- Landing page or App Store review
- Ad creative production
- Campaign setup on Meta or Google
- Analytics tracking
- 20-day campaign management
- Traction report
Most insight
Positioning Test Sprint
$1,500
Everything in the Growth Sprint plus a structured A/B test across two messaging angles to find what resonates and why.
- Everything in Growth Sprint
- Two distinct messaging frameworks
- A/B split campaign structure
- Head-to-head positioning analysis
- Winning angle recommendation
- Full traction and positioning report
Who it's for
Built for founders who ship fast.
Indie founders
AI app creators
Micro-SaaS builders
Mobile app founders
Early-stage startups
Digital product creators
Most founders waste their first marketing budget because they do not know how to test demand properly. Traction Sprints gives you a structured experiment instead of a guess.
About
Run by someone who has done this before.
I am Ben Peters, a growth marketer with a background in consumer apps, fintech, and edtech. I have driven millions of web visits and app downloads through paid acquisition campaigns and I have seen how founders waste their first marketing budget by running activity instead of experiments.
Traction Sprints exists to change that. It is a structured growth test designed to give founders real market feedback fast, so they can make smarter decisions about whether to scale, reposition, or iterate.
This is not an agency. It is a focused experiment run by someone who has been doing this for years.
Connect on LinkedIn
FAQ
Common questions
Yes. The Growth Sprint includes $400 in ad budget and the Positioning Test Sprint includes $800 in ad budget, alongside strategy, creative, setup, management, and reporting. We will advise on the right platform and pacing during onboarding.
Meta (Facebook and Instagram) and Google (Search and Display). We recommend the best platform for your product type during onboarding.
We can use your ad account or run the campaign through ours. We will walk you through access, tracking, and approvals during onboarding, and you retain full visibility throughout.
Poor results are still valuable results. If traffic does not convert, that is signal about your positioning, pricing, or product. The traction report will tell you what the data suggests and what to do next.
As many as you need. Many founders run a Growth Sprint first, then a Positioning Test Sprint once they have initial data.
Onboarding takes 2 to 3 days to set up tracking, review your page, and produce creatives. The 20-day campaign clock starts on launch day.
20 days to find out if your idea has legs.
No retainer. No agency bloat. Just a focused experiment and a clear answer.
Book a free call